Board of trustees

Meet the experts in charge of building a sustainable future for the trade in wild plants.


Franziska Staubli

Franziska Staubli is the Sustainability and Issue Manager at MIGROS, Switzerland's largest retail company, its largest supermarket chain and largest employer. She has previously worked for the Swiss Import Promotion Programme (SIPPO), including on the original development of the FairWild Standard version 1.0.

Franziska is Chair of the FairWild Board of Trustees..


Josef Brinckmann

Josef Brinckmann is a Research Fellow at Traditional Medicinals, Inc; a member of the IUCN’s Medicinal Plant Specialist Group of the Species Survival Commission (SSC); a member of the Advisory Board of the American Botanical Council (ABC); a member of the Advisory Group of the Sustainable Herbs Program (SHP) at ABC; and member of the Botanical Dietary Supplements and Herbal Medicines Expert Committee and of the Nomenclature Joint Sub-Committee of the United States Pharmacopeia (USP). 



Steven Broad is Executive Director of TRAFFIC, the wildlife trade monitoring network, Working for IUCN and TRAFFIC since the mid-1980s, he has diverse experience in trade research, regulation support, policy, training and facilitation work.  Before taking up his current post, Steven was TRAFFIC’s regional director for the ASEAN region, based in Malaysia in the mid-1990s.  He is now responsible for TRAFFIC’s global operations, and leadership of a team of 140 staff based in 30 countries.  He has a BSc in Environmental Studies and is a member of the IUCN Species Survival Commission, a Fellow of WWF UK, a board member of the Marine Aquarium Council and Chair of the Global Agenda Council on Illicit Trade of the World Economic Forum.  He also serves as an advisor to the Pew Marine Fellowship Program and the Whitley Awards for Nature Conservation.



Mike Brook is the Founder Director of the Organic Herb Trading Company, UK. Passionate about organic herbs, Mike has forged lasting relationships with growers worldwide, and has also pioneered organic production in the UK. He started by supplying herbalists from his own organic herb fields, and has since transformed the Organic Herb Trading Company to supply a diverse range of customers in the herbal tea, food, health & beauty and medicinal markets, including some of the UK's leading organic brands. In addition to his role at Organic Herb Trading, Mike has provided consultancy services for intergovernmental agencies, NGOs and ethical businesses including Oxfam, CBI and Traidcraft. He has served on a number of prominent industry committees and boards including the Soil Association Standards Board and the Union for Ethical BioTrade


Ximena BuitróN

Ximena Buitrón is a private consultant and advisor living in Quito, Ecuador. A biologist by training, she has extensive experience on medicinal plant conservation, sustainable business and biodiversity and policy related topics. Her work involves engaging with different stakeholder groups including governments, NGOs, academy, researchers, communities and the private sector. Ximena is a member of the Medicinal Plant Specialist Group of the IUCN Species Survival Commission, a member of the Latin American Botanical Association, a founding member of the Ecuadorian Society of Bioethics, a founding member of the Ecuadorian Association for the Conservation and Development of Botany FUNBOTANICA. She has worked previously for TRAFFIC International, TRAFFIC South America and IUCN Regional Office for South America (IUCN-Sur). Ximena was involved in the development of ISSC-MAP and later the FairWild Standard in her staff positions with TRAFFIC and IUCN-Sur.


Elisabeth Rüegg

Elisabeth Rüegg is a co-founder of the IMO Institute for Marketecology, an international agency providing inspection, certification and quality assurance for environmentally-conscious products and standards, including FairWild, where she kept several management positions within the IMO Group until 2012. During this time she performed organic inspections and audits all over the world and was engaged in standard setting and quality management issues. Since 2011, Elisabeth is working as a free-lance expert for various projects and initiatives in the field of organic agriculture, natural resource management and sustainability. She also serves on the Board of Trustees of the Bio-Foundation Switzerland as vice president, a non-profit organisation with a vision for a sustainable and organic world. Elisabeth is based in Izmir, Turkey with close ties to Switzerland and to her present work place in Ukraine as team leader of the German-Ukrainian Cooperation Organic Agriculture.



Danna Leaman, PhD, a conservation biologist/ethno-botanist, is an independent consultant affiliated with the Canadian Museum of Nature as a Research Associate. Danna’s research focus is conservation and sustainable use of economically important plants, working with numerous national and international organizations. She is a founding member of the Board of Trustees of the FairWild Foundation, a member of the Species Survival Commission of the International Union for Conservation of Nature (IUCN), Co-Chair of the Medicinal Plant Specialist Group, and IUCN Red List Authority for medicinal plants. When at home in Canada, she lives in summer in beautiful woods near Perth, Ontario, in winter in the Elk Valley, British Columbia..


FairWild Governance document

Information on governance processes can be found in our document “Governance of the FairWild Foundation”. This document defines the structure for a period during which the FairWild Foundation’s day-to-day business is developed and managed under the basis of a partnership agreement with TRAFFIC. It incorporates rules for the organisation of the FairWild Board of Trustees, terms of reference for the Executive Officer, and terms of reference for the FairWild Advisory Panel.


Emily King



BSc Biology, MSc Nature, Society and Environmental Policy.

Bryony coordinates the FairWild Foundation’s work programme, and is based at TRAFFIC International’s office in Cambridge, U.K. She supports the FairWild Board and committees in the running of the Foundation and development of the FairWild Standard and certification scheme.

Bryony previously worked for the World Bank on development and supervision of biodiversity conservation projects in East Asia region. She has also carried out work placements with NGOs in Indonesia and Belize on topics related to sustainable use of biodiversity, and with Kew Gardens' sustainable uses group.


BSc Ecology, Evolution & Behaviour, MSc Conservation Science.

Emily leads on engaging industry with the FairWild Foundation, and is based at TRAFFIC International’s office in Cambridge, U.K. She works with current and potential FairWild businesses to help them to make the most of their certification, as well as assisting with wider communication around the importance of FairWild.

Emily has many years of experience working at the wildlife trade science/policy interface, especially in relation to CITES trade data and implementation of the European Union timber regulation. Most recently, she has worked with small and medium sized business to guide them through measuring, managing and reducing their greenhouse gas emissions.


FairWild Advisory Panel

In 2017, the FairWild Foundation has established an Advisory Panel in order to provide strategic and technical guidance to the Board of Trustees.

Former Board Members

We would like to recognise the contribution of those who previously served on the FairWild Board:

  • Bert-Jan Ottens, Director of ProFound – Advisers in Development (2010 – 2019)

  • Klaus Durbeck, Klaus Durbeck Consulting (2008 - 2016)

  • Mildred Steidle, Organic Services GmbH (2011 - 2013)

  • Dr. Giridhar Kinhal, ICIMOD and Indian Forest Service (2008 - 2013)

  • Susanne Honnef, WWF Germany / TRAFFIC (2008 – 2012)

  • Dr. Rainer Baechi, Institute for Marketecology (2008 - 2010)



Klaus Dürbeck

Klaus Dürbeck (d. 16 December 2016) was the Chief Executive of Klaus Dürbeck Consulting, an information centre and consulting agency providing services for natural products industries worldwide. Committed to supporting the needs of entrepreneurs in developing countries, within the wider vision of local industrial processing of non-timber forest products, the organisation is able to offer comprehensive information and technical support thanks to its network of senior experts with diverse global experience.

Klaus worked for UNIDO´s Industrial Utilization of Medicinal and Aromatic Plants Programme; advised manufacturers of herbal products; was a Senior Consultant of the Swiss Import Promotion Programme and formerly served as Chairman of Forum Essenzia e.V.

Klaus was Chair of FairWild’s Board of Trustees from founding in 2008, until he passed away in December 2016.

Dr. Rainer Bächi

Dr. Rainer Bächi (d. 10 June 2010) was the Founder and Director of the Institute for Marketecology (IMO), an internationally renowned control body specialising in certification of organic and fair-trade standards. He was an inspirational leader and contributor to organic and biodiversity conservation work worldwide. Within the FairWild Foundation, Rainer was at the core of developing the FairWild Standard for sustainable wild-collection of natural ingredients. With his profound knowledge of the social and ecological context regarding the sustainable use of natural resources, he particularly contributed to the merging of the initially separate ISSC-MAP and FairWild parts into one Standard, as well as driving the innovation behind setting up the FairWild certification system.

Rainer joined FairWild’s Board of Trustees in 2008, and served until his death in June 2010. Please see the obituary notice here.