Stand up for wild plants
Without wild plants and the ingredients they provide the landscape of human existence would look very different.
We’ll show you why you should care about wild plants and how we can all be part of the solution …
STEP 1 : AM I USING WILD PLANTS?
Definitely!! Around 30,000 plant species have medicinal or aromatic uses and between 60–90% of those in use around the world are wild collected.
STEP 2 : WHERE AM I LIKELY TO FIND WILD PLANTS IN MY SHOP?
The wilderness is closer than you think …. hidden wild plant ingredients are everywhere, here’s where you might find them and steps you can take to find out:
25% of all pharmaceuticals come from plants.
Common plant-inspired drugs include aspirin, which was originally derived from the willow tree. Wild plants are also used in traditional medicines and remedies by millions of people across the world.
Cosmetics, supplements, and wellbeing products
Argan oil, Shea butter, Aloe Ferox, and frankincense are all examples of wild plants you might use in beauty products. Baobab powder, Liquorice root, Ginseng, and St. John’s Wort are common in health supplements and wellbeing products.
Whether in your toothbrush, placemats, or garden furniture. It’s likely you have wild plant products in display around your home.
Rattan, raffia, and bamboo are key wild plant species used in homewares.
Food, spices, and drinks
Where would we be without natural ingredients in our food?!
Examples are too many to count but a few you may know include Gum Arabic in fizzy drinks, Juniper berries in Gin, oregano, laurel leaves, thyme, and za’atar in spices, and a huge array of other nuts and berries.
STEP 3 : WHAT CAN I DO TO HELP WILD PLANTS AND THEIR COLLECTORS?
Look for our logo and buy FairWild-certified products
Check your home, your larger, kitchen, bathroom, and spice-rack for info on wild ingredients. Find out more at our #iFoundWild page.
Ask your brands! Email, tweet, message. or ask the brands you buy from in person about the wild ingredients they use, where they come from, and what sustainability protections they have.
SHOW YOUR SUPPORT FOR WILD PLANTS
Your donations help us continue to grow, protect more species, and support some of the most marginalised communities in the world.
Supporting FairWild with a donation demonstrates your commitment to a sustainable future for our planet, it’s plant species, and all of us who depend on them.