7 Ways you can trust the FairWild Label

FairWild Week is here (September 29 - October 3), and it's time to Follow the Wild. This week isn't just about celebrating wild ingredients — it's about what the FairWild label means. It means that every certified ingredient can be traced back to the landscapes it comes from and the hands that harvest it.

The world is looking for trust: trust in products, in claims, and in the people behind them. In a time when greenwashing is common and supply chains remain murky, FairWild offers something different — complete transparency from forest floor to finished product.

Here are seven ways you can trust the FairWild label. Make a note of them, save them in a safe place, and refer to them whenever you're making choices about the products you use that contain wild ingredients.

This FairWild Week, we invite you to Follow the Wild. Trace your ingredients back to their source, meet the people who harvest them, and understand the landscapes they protect. Because when you choose FairWild-labelled products, you're not just buying a product — you're supporting a future where the wild is nurtured, not depleted.

Join the movement — follow us on social media and follow the hashtags #FairWildWeek #FollowTheWild #ThePowerOfWild to see how our partners proudly showcase their FairWild-labelled products.