FairWild Week 2026

FairWild Week is our annual, global celebration of the wild and of the people, communities, and landscapes that keep it thriving, This year, we're celebrating the unique qualities that wild ingredients bring - and the wisdom, knowledge, and care behind every responsibly harvested wild ingredient. 

Mark your calendars:

📅 5 October – 10 October 2026

This year’s theme is Wild Wisdom - an invitation to discover what makes wild ingredients so special, and to recognise the knowledge that has been built around them over generations.

Wild plants grow in diverse, complex ecosystems. They adapt, evolve, and thrive in ways that can give them unique characteristics and qualities. But the value of wild ingredients goes beyond the plants themselves. It is also found in the traditional knowledge of harvesters and communities, the understanding of local landscapes, and the careful practices that ensure wild resources can continue to flourish.

Wild Wisdom is about celebrating all of this.

For FairWild-certified participants, FairWild Week is an opportunity to share the story behind your wild ingredients - from the unique qualities of the plants themselves to the people and practices that make responsible wild harvesting possible.

It’s a chance to show consumers and businesses that choosing wild can mean choosing something truly distinctive, while also supporting biodiversity, livelihoods, and the long-term health of wild resources.

Want to get involved?

Please find a link to the toolkit for this year’s campaign below. It includes lots of fantastic templates for you to customise for your platforms, along with examples of messaging to help us tell a consistent and compelling story throughout FairWild Week.

Together, we can inspire consumers and businesses to discover the Wild Wisdom in every FairWild ingredient and celebrate the unique value of keeping the wild, wild.