Mary Valentine Wildcrafted Skincare® Achieves Prestigious FairWild certification, Setting a New Standard for Ethical Beauty

Known for its steadfast dedication to nature, Mary Valentine Wildcrafted Skincare® has achieved FairWild certification for their wildcrafted rosehip oil. This milestone marks a defining moment for Mary Valentine, formalising their commitment to sustainable innovation and the protection of the world’s wild places.

Based in East Sussex, Mary Valentine Wildcrafted Skincare® is built on a clear philosophy: just as the planet is a living, self-regulating system, so is skin. The brand’s small-batch, lipid-rich products are designed to support natural systems rather than override them, focusing on restoring balance and strengthening the skin barrier without aggressive actives or trend-driven interventions.

Wild Botanicals at the Core

At the heart of the brand’s expertise are wild botanicals sourced by Mary Valentine herself. Ingredients such as wild rosehip are harvested at peak maturity from trusted local partners in East Sussex, ensuring their natural fatty acid profiles remain intact. Every ingredient serves a defined function, with nothing superfluous added.

Rosehip is used for its naturally occurring vitamin A activity and essential fatty acids, supporting skin renewal and barrier repair without the irritation often associated with synthetic retinoids.

A Rigorous Standard for “Wildcrafted”

FairWild certification independently verifies that Mary Valentine Wildcrafted Skincare®’s wildcrafted rosehips are sourced through sustainable harvesting methods that protect biodiversity, respect natural regeneration cycles, and support ethical livelihoods. With this certification, FairWild now grounds the trademarked term “Wildcrafted Skincare” in a rigorous, internationally recognised standard, providing a transparent guarantee of eco- and social responsibility.

Balance, Not Force

For Mary Valentine Wildcrafted Skincare®, the alignment with FairWild is instinctive. The brand treats its skin with the same restraint and respect it accords to the wild. Just as over-treatment weakens the skin’s defences, over-harvesting depletes ecosystems. In both cases, health is found in balance rather than force.

Already celebrated for formulation excellence by the Pure Beauty Awards and The Beauty Shortlist Awards, Mary Valentine Wildcrafted Skincare® has built a foundation of quiet industry credibility. This new FairWild certification–earned through an auditing process–is the latest milestone in bringing its eco-centred principles into the well-deserved spotlight.