Amouage
FairWild registered brand since 2025
Amouage is an independent Omani High Perfumery House renowned for creating some of the most finely crafted perfumes in the world. Founded in the Sultanate of Oman in 1983 to be ‘The Gift of Kings’, the House has redefined the Arabian art of perfumery and garnered a global reputation for bringing innovative modernity and true artistry to all its creations. Masterfully paying tribute to its heritage, Amouage is a unique fusion of East meets West that defines avant-garde opulence. Today, it expresses the contemporary majesty of Oman, a historic trading centre for frankincense around the globe, with arresting and alluring collections that speak to a sophisticated, confident, and well-travelled discerning clientele who seek something compellingly precious, extraordinary and personal, every day.
Amouage creations have charmed a global audience and are now available in close to 100 countries around the world. The House’s international presence encompasses 16 standalone boutiques in Oman, the UAE, the US, China and Malaysia as well as a highly selective network of approximately 1,500 of the world’s finest department stores, perfumeries, and airports.
Amouage is now FairWild registered for Frankincense produced by the team at the UNESCO World Heritage Site, Wadi Dawkah.
“This prestigious recognition marks a major milestone for Wadi Dawkah and our national ambition to transform Oman into an internationally recognized source of some of the world’s most iconic natural ingredients. We have devised a unique framework for sourcing Frankincense - an emblematic symbol of Omani heritage and identity - that can now be applied across Southern Oman.”