Latest news from the FairWild Foundation


FairWild Standard helps Pukka Herbs achieve 2014 Sustainability Champion Award

Pukka Herbs win the Supply Chain Management award. © 2degreesLondon, UK, 10th July 2014Pukka Herbs Ltd. has become a winner at the 2014 2degrees Sustainable Business Champions awards event held last night, thanks to their sourcing of FairWild-certified wild plant ingredients.

The UK-manufacturer won the Supply Chain Management category, fending off stiff competition to gain the votes of members of the 2degrees community – the UK’s biggest sustainability network.

Pukka Herbs has been working intensively on their supply chain sustainability and in 2011 chose to promote adoption of the FairWild Standard principles among their suppliers.

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FairWild Foundation publishes new Trading and revised Labelling Rules

The Trading and Labelling Rules cover trading, processing and use of FairWild-certified ingredients.Zurich, 1st July 2014 - FairWild Foundation has today published new Trading Rules (version 1/2014) and revised Labelling Rules (version 3/2014), following feedback from clients and actors in the field.

The documents outline the requirements for those involved with the trading, processing and marketing of FairWild certified ingredients and finished products. They are effective from 1st July 2014.

The Rules clarify existing requirements and introduce several changes, including:

  • Clarification of chain-of-custody requirements for FairWild certified ingredients and products
  • Fair trading obligations for first buyers of FairWild certified ingredients

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New study published on wild botanicals and the EU market

June 2014 - The Trade for Development Centre (TDC) of the Belgian Development Agency (BTC) has recently published a new study on wild-sourced botanicals and the EU market, anticipating the growing opportunities for these products in the food, cosmetics and pharmaceutical industries.

TDC aims at economic and social empowerment of small producer organisations, by both enhancing business knowledge and improving their access to markets. The study on wild botanicals has been carried out within the framework of TDC’s Producer Support Programme, through which financial and technical assistance is provided to producer organisations.

In this context, the study focuses on wild-collected medicinal and aromatic plants (MAPs) which have a potential for livelihoods enhancement and conservation action. Moreover, these species are assessed in terms of sustainable trade. The countries covered in the study are Bolivia, Peru, Ecuador, Tanzania, Mozambique and Vietnam, six of the countries in which BTC focuses its activities.

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Wild plants the stars of innovative online toolbox

27th May 2014—Today sees the launch of an online interactive “Traditional and wild” toolbox, created to showcase the use of a variety of wild plant species used for traditional medicine and for food in Hungary, the Czech Republic, Slovenia and Poland and beyond.

The state-of-the-art website, which features the FairWild Standard, was created by TRAFFIC and WWF Hungary as part of an EU-funded project aimed at preserving knowledge about sustainable harvesting of wild plant resources in Central Europe. It is available in Polish, Hungarian, Slovenian and Czech, with some sections in Roma.

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Upcoming event: Sustainable Foods Summit, Amsterdam, 5-6 June

Interested in sustainability and eco-labels? The Sustainable Foods Summit is a series of international events that focuses on the leading issues the food industry faces on this topic.

The European edition of the Sustainable Foods Summit will be held in Amsterdam on 5-6th June. The summit aims to bring together key stake-holders in the food industry to debate sustainability issues in a high-level forum. This year, the event will will focus on clean label developments, debating key advances in these areas.

For more information, visit the website:

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