March 2014 – Sustainable wild collection was again highlighted at the BioFach trade fair in Nuremberg, Germany, last month. The organic trade fair celebrated its 25th anniversary this year, and remains an important event in the calendar for those involved with the trade in wild plant ingredients.
This year, FairWild Foundation co-exhibited with the Institute for Marketecology (IMOswiss AG), accredited certifier for the FairWild scheme. Information on the FairWild Standard and certification scheme was provided to a wide range of visitors to the stand.
A special presentation and discussion session was held on “Communicating sustainability: marketing of wild-collected herbal teas”. The event was facilitated by ProFound – Advisers in Development, who are supporting FairWild Foundation on communications and marketing issues.
The event marked the recent entry to market of several new product ranges bearing the FairWild certification mark, helping companies to engage with the public on the topic of sustainable wild harvesting and fair trade.
Many herbal teas contain ingredients that are collected from the wild although