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Sebastian Pole CEO of Pukka Herbs, presenting about FairWildHyderabad, India, 17 October 2012 – The use of the FairWild Standard as a tool to help government policy-makers to engage the private sector in ensuring sustainable use of wild plants was explored at a side event held earlier this week at the meeting of Parties to the Convention on Biological Diversity (CBD) currently under way in Hyderabad, India.
Over 40 participants gathered to join in the lively discussions on effective policy-making for sustainable use of wild plants. Speakers included representatives from TRAFFIC, the FairWild Foundation, the UK company Pukka Herbs Ltd, the Government of Madhya Pradesh, India, and the Savandurga Village Forest Committee, India, sharing experiences particularly from India.
The event entitled “‘Going wise’: mutual benefits for plant-based businesses and national policy-makers in sustainable use of wild plants” was co-ordinated by TRAFFIC, with the FairWild Foundation and IUCN-Medicinal Plant Specialist Group as co-organizers. Financial support was provided by WWF Japan.
October 18, 2012 

