FairWild Foundation

Established in 2008, the FairWild Foundation promotes the sustainable use of wild-collected ingredients, with a fair deal for all those involved throughout the supply chain.


The increasing demand for wild plants – as ingredients for food, cosmetics, well-being and medicinal products – poses major ecological and social challenges. The pressure on potentially vulnerable plant species can endanger local ecosystems and the livelihoods of collectors, who often belong to the poorest social groups in the countries of origin.

As a response to these concerns, the FairWild Foundation is working with partners worldwide to improve the conservation, management and sustainable use of wild plants in trade, as well as the livelihoods of rural harvesters involved in collection.

As a key tool to achieve this goal, we maintain the FairWild Standard and certification system for the sustainable management and collection of wild plants.

The FairWild Standard is also proving instrumental for the implementation of existing regulatory frameworks provided by National Resource Management Systems as well as by International Conventions such as:

Learn more about the FairWild Standard in this short video, a product of the Traditional and Wild project. Can't access YouTube? View it on Vimeo.