Who's who

Board of Trustees

Franziska Staubli is the Sustainability and Issue Manager at MIGROS (http://www.migros.ch/), Switzerland's largest retail company, its largest supermarket chain and largest employer. She has previously worked for the Swiss Import Promotion Programme (SIPPO), including on the original development of the FairWild Standard version 1.0.

Franziska is Chair of the FairWild Board of Trustees.




Josef Brinckmann is a Research Fellow, Medicinal Plants & Botanical Supply Chain, at Traditional Medicinals, Inc (http://www.traditionalmedicinals.com) in Sebastopol, California; a member of the IUCN’s Medicinal Plant Specialist Group of the Species Survival Commission (SSC); a member of the Advisory Board of the American Botanical Council (ABC); and Advisory Committee member of the American Herbal Pharmacopoeia (AHP); a member of the Botanical Dietary Supplements and Herbal Medicines Expert Committee and of the Nomenclature Joint Sub-Committee of the United States Pharmacopeia (USP).




Steven Broad is Executive Director of TRAFFIC, the wildlife trade monitoring network, which is a UK-registered charity and a collaboration between WWF and IUCN.  Working for IUCN and TRAFFIC since the mid-1980s, he has diverse experience in trade research, regulation support, policy, training and facilitation work.  Before taking up his current post, Steven was TRAFFIC’s regional director for the ASEAN region, based in Malaysia in the mid-1990s.  He is now responsible for TRAFFIC’s global operations, and leadership of a team of 120 staff based in 30 countries.  He has a BSc in Environmental Studies and is a member of the IUCN Species Survival Commission, a Fellow of WWF UK, a board member of the Marine Aquarium Council and Chair of the Global Agenda Council on Illicit Trade of the World Economic Forum.  He also serves as an advisor to the Pew Marine Fellowship Program and the Whitley Awards for Nature Conservation.


Mike Brook is the Founder Director of the Organic Herb Trading Company, UK. Passionate about organic herbs, Mike has forged lasting relationships with growers worldwide, and has also pioneered organic production in the UK. He started by supplying herbalists from his own organic herb fields, and has since transformed the Organic Herb Trading Company to supply a diverse range of customers in the herbal tea, food, health & beauty and medicinal markets, including some of the UK's leading organic brands. In addition to his role at Organic Herb Trading, Mike has provided consultancy services for intergovernmental agencies, NGOs and ethical businesses including Oxfam, CBI and Traidcraft. He has served on a number of prominent industry committees and boards including the Soil Association Standards Board and the Union for Ethical BioTrade.


Ximena Buitrón is a private consultant and advisor living in Quito, Ecuador. A biologist by training, she has extensive experience on medicinal plant conservation, sustainable business and biodiversity and policy related topics. Her work involves engaging with different stakeholder groups including governments, NGOs, academy, researchers, communities and the private sector. Ximena is a member of the Medicinal Plant Specialist Group of the IUCN Species Survival Commission, a member of the Latin American Botanical Association, a founding member of the Ecuadorian Society of Bioethics, a founding member of the Ecuadorian Association for the Conservation and Development of Botany FUNBOTANICA. She has worked previously for TRAFFIC International, TRAFFIC South America and IUCN Regional Office for South America (IUCN-Sur). Ximena was involved in the development of ISSC-MAP and later the FairWild Standard in her staff positions with TRAFFIC and IUCN-Sur.


Danna Leaman (PhD, Biology) is affiliated with the Canadian Museum of Nature as a research associate, focusing on conservation and sustainable use of economically important plants. Danna is a founding member of the IUCN’s Medicinal Plant Specialist Group of the Species Survival Commission (SSC), which she has chaired since 2000.  She is the deputy chair of the SSC Plant Conservation Sub-Committee, and a member of the SSC Steering Committee.  Danna is a consultant and advisor to a number of organizations working on plant conservation and sustainable use, including Canada’s Biodiversity Convention Office, the German Federal Agency for Nature Conservation (BfN), Botanic Garden Conservation International, PlantLife International, the World Wide Fund for Nature (WWF), TRAFFIC International, the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), the Global Environment Facility (GEF), and the United Nations Development Programme.


Bert-Jan Ottens is founder and director of ProFound - Advisers In Development (www.ThisIsProFound.com), a consultancy providing support to sustainable trade initiatives in developing countries through market analyses, capacity building, policy development, public-private partnerships and matchmaking activities. He is also managing partner of BlueRhino Consultants (www.BlueRhino.nl), which works on sustaining such initiatives through (micro/rural) financing mechanisms.

Bert-Jan has a background in international economic relations, regional economic development, and policy & management, and he has assisted in the establishment of regional networks dealing with sustainable trade of NTFPs and other biodiversity products (www.NTFP.org, www.BioTrade.org, www.phytotradeafrica.com, www.ApiTradeAfrica.org). He is a member of the Advisory Board of the Master's Programme 'International Development Studies' at the University of Utrecht.


Elisabeth Rüegg is a co-founder of the Institute for Marketecology (www.imo.ch), an international agency providing inspection, certification and quality assurance for environmentally-conscious products and standards, including FairWild. As well as being active in the field of organic certification, IMO is expert in natural textiles, sustainable forestry and social accountability monitoring.

Elisabeth has been heavily involved in Research & Development, coordinating international projects in which IMO has been involved as a partner organisation, and was instrumental in establishing the IMO offices in Germany and Turkey. Elisabeth is a Trustee of the Bio-Foundation and interim president of the Board of Directors of the IMOgroup AG. Elisabeth is currently on sabbatical from operational duties at IMO, and is coordinating the German-Turkish bilateral project on Quality improvement of organic products from Turkey under the lead of the Swiss Research Institute for Organic Agriculture (FIBL).


In memoriam:

Klaus Dürbeck (d. 16 December 2016) was the Chief Executive of Klaus Dürbeck Consulting (http://www.duerbeck.de/), an information centre and consulting agency providing services for natural products industries worldwide. Committed to supporting the needs of entrepreneurs in developing countries, within the wider vision of local industrial processing of non-timber forest products (NTFPs), the organisation is able to offer comprehensive information and technical support thanks to its network of senior experts with diverse global experience.

Klaus worked for UNIDO´s Industrial Utilization of Medicinal and Aromatic Plants Programme; advised manufacturers of herbal products; was a Senior Consultant of the Swiss Import Promotion Programme (SIPPO) and formerly served as Chairman of Forum Essenzia e.V.

Klaus was Chair of FairWild’s Board of Trustees from founding in 2008, until December 2016.


FairWild Foundation Secretariat, hosted by TRAFFIC

Bryony Morgan, Executive Officer

BSc Biology, MSc Nature, Society and Environmental Policy

Bryony handles enquiries to the FairWild Foundation, and is based at TRAFFIC International’s office in Cambridge, U.K. She supports the FairWild Board and committees in the running of the Foundation and development of the FairWild Standard and certification scheme.

Bryony previously worked for the World Bank on development and supervision of biodiversity conservation projects in East Asia region. She has also carried out work placements with NGOs in Indonesia and Belize on topics related to sustainable use of biodiversity, and with Kew Gardens' sustainable uses group.



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