Developing a standard with principles and criteria is only a first step – to become effective, it needs to be implemented. The FairWild Standard is being used in a number of contexts in countries worldwide.

Expore the map below to find out more.

View FairWild activities in a larger map


Details of selected projects involving the implementation of the FairWild Standard are also included below. For more details, contact the FairWild Foundation Secretariat.


Central and Eastern Europe

Launched in February 2017, the project “Local Economy and Nature Conservation in the Danube Region” (LENA) aims to support livelihoods and business opportunities for communities with a low economic status, connecting people with nature to enhance their well-being and prosperity. The project is financed by the EU's Interreg Danube Transnational Program.

During the course of the project, pilot business initiatives will be implemented in 11 Natura 2000 zones in the Danube region. Activities will address the development of tourism, sustainable transport and the creation of opportunities for sustainable income generation and natural resource management, including agriculture, fishing and wild plant harvesting. Principles of the FairWild Standard will guide the activities on sustainable use of wild plants, with TRAFFIC and WWF Hungary leading the implementation across four Danube countries (Bulgaria, Hungary, Serbia and Slovenia) involved in the LENA project.

LENA will build on experiences gained through an earlier EU-funded project, "Traditional and Wild", that was implemented in Central Europe from 2011–2014 (see final report). This project aimed to prevent the disappearance of historical knowledge of wild plant collection and to help improve the livelihoods of vulnerable groups in rural parts of Central Europe. Implemented in Hungary, Poland, Czech Republic and Slovenia, the project involved fieldwork to support resource management in project pilot sites, the development and delivery of a variety of training materials on sustainable wild plant collection, and an online toolbox about plant-related resources.



Spread across the Hindu Kush, Karakoram and Himalayan mountain ranges, Northern Pakistan is rich in natural resources. Although protected areas and conservancies cover almost 25 percent of the mountain areas, threats to the region's unique biodiversity remain due to poverty and limited options for sustainable livelihoods. The UNDP-GEF Mountains and Markets project aims to improve the situation by providing sustainable solutions for local communities to make use of the rich biodiversity.

In November 2015, trainers from ProFound - Advisers in Development visited Northern Pakistan for a collaborative mission of the Dutch government agency CBI, promoting imports from developing countries, and the Mountains and Markets project. The team visited cultivation and wild collection areas with the aim to promote good collection and processing practices as well as sustainable sourcing from these mountain areas. Invited by the Mountains and Markets project, ProFound also provided two trainings on the benefits of harmonisation of sustainability standards, such as organic and FairWild. Participants included local communities, organised in Community Biodiversity Enterprises (CBEs), local support organisations and small and medium-sized enterprises (SMEs).  Support continues in 2016.



The FairWild Standard is being applied within the context of the project Engaging the Private Sector in sustainable management of medicinal plants—the multiplier effect, funded through the EC China Environmental Governance Programme. Implementing partners are TRAFFIC, the World Federation of Chinese Medicine Societies (WFCMS), Wecome Pharmaceutical Ltd and the WWF China Programme Office.

This two year project will support the sustainable management of medicinal plants and contribute to improved rural livelihoods and environmental governance in Hunan and Zhejiang Provinces through establishing green supply chains among TCM stakeholders. The project builds on earlier experience of piloting sustainability principles in the Upper Yangtze area through an EU-China Biodiversity Programme project, implemented from 2007-2011 by WWF, IUCN and TRAFFIC, in collaboration with government and research institutions.

Download the project flyer in English and Chinese (PDF, 1 MB)


North-Western Ghats, India

An initiative to pilot the FairWild Standard and certification scheme in the North-Western Ghats, India is currently underway with financial support from the UK’s DfID/DEFRA Darwin Initiative. The project intends to increase the capacity of targeted local communities in the North-Western Ghats to adapt to climate change and participate in biodiversity conservation, through the improved management of socio-ecological landscapes, and is implemented by the Durrell Institute for Conservation and Ecology (DICE), the Indian NGO Applied Environmental Research Foundation (AERF), and UK manufacturer Pukka Herbs Ltd.

The project aims to establish supply chains for sustainable harvesting and fair trade in fruit of two tree species used in ayurvedic medicine (Terminalia bellirica and T. chebula). A FairWild certification protocol has been developed for the collection of these species and to establish a community-regulated mechanism for access and benefit sharing; the first such project in India. The project is also supported with funding from the Keidanren Nature Conservation Fund (KNCF), with the involvement of TRAFFIC to help promote the FairWild Standard and this implementation pilot to industry and other stakeholders in India.



The FairWild Standard is being applied in the context of the implementation of the National Strategy for the sustainable management and development of medicinal and aromatic plants in Morocco.

The three-year project (2012 - 2015), launched by the United Nations Development Programme in 2012, aims to strengthen the capacity of Moroccan government institutions, non-governmental organisations and concerned private sector players to contribute to biodiversity conservation and poverty alleviation, by increasing the value of wild-collected medicinal and aromatic plants (MAPs), improving market access and ensuring resource production sustainability.

The project intends to follow FairWild principles of sustainable use and trade through the establishment of national and local resource management schemes and adoption of voluntary guidelines by industry partners. Target species include Rosmarinus officinalis, Thymus saturejoides, Anacyclus pyrethrum, Origanum elongatum, Origanum compactum. Technical support on FairWild aspects is being provided to the project by ProFound - Advisers In Development.

Read an article about the project: Medicinal and aromatic plants of Morocco - National strategy puts FairWild into action. Bryony Morgan and Bert-Jan Ottens. TRAFFIC Bulletin, April 2013, Vol. 25 No. 1. p. 12.



The FairWild Standard (its precursor, ISSC-MAP) was used as a reference within the project "Mainstreaming Biodiversity Management into Medicinal and Aromatic Plants (MAPs) Production Processes in Lebanon", funded by the Global Environment Facility, and executed by the Lebanese Agriculture Research Institute and the UNDP, in coordination and cooperation with the Lebanese Ministry of Agriculture. The project objective was to integrate conservation objectives into gathering, processing and marketing of globally significant medicinal and aromatic plants (MAP). Project documents are available from the UNDP Lebanon website. See also a video of a training workshop with collectors discussing the introduction of new regulations for the sector, and sustainable harvesting methods for oregano and sage.


South Caucasus

The FairWild Standard is providing a framework to assist with sustainable management of natural resources in Georgia, Armenia and Azerbaijan, supported through a project implemented in 2010-2011.

Poverty is widespread among rural populations of this region, and local collectors are forced to exploit the wild collected plant resources above sustainable levels. Wild collection is not seen as a profession but as seasonal work although for many people the generated income is the main or only source of income throughout the year. In most cases wild collectors do not work with contracts and are not embedded in social security systems. These conditions lead to a low esteem of wild collected products and their natural habitats, especially outside of protected areas.

The international market for wild collected plants is growing steadily and can potentially open up alternative marketing possibilities for products from the Caucasus. GIZ (formerly GTZ) and the Institute for Marketecology (IMO) supported the governments of Armenia, Azerbaijan and Georgia to implement the provisions of the FairWild Standard and certification scheme.

The programme component on wild plant collection, carried out between March 2010 and May 2011, focused on the following:

  • Improving the economic situation of local people by establishing value chains for wild collected plant products.
  • Introducing a management system for wild collected plant resources so that the collection is sustainable over long time periods.
  • Institutionalizing sustainable collection methods in a normative framework.

The project identified stakeholder groups in the region and delivered valuable training to 340 collectors and 17 collection companies. Management plans, specific to local areas and the plant types that were identified in consultation with resource users, were developed.  National stakeholders were supported in developing adapted standards which will regulate and institutionalize the collection of wild plants, and core areas of focus were identified for future work. The central role of the FairWild Standard in the project led to the identification of 12 companies and 16 plant species as eligible for FairWild certification. The project will continue in the region for a further 4 years as part of the GIZ Project Sustainable management of the biodiversity in protected areas and forests, South Caucasus.

For further details, download an information sheet:

 Caucasus information sheet (PDF, 400 KB).


FairWild: Saving Lives that Save Livelihoods

The former ecological module of the FairWild Standard (ISSC-MAP, now incorporated in FairWild Standard version 2.0) was trialled by WWF, TRAFFIC, IUCN, FairWild Foundation and their partners in six wild collection projects world-wide (2007- 2010).

Within these projects the implementation of the standard was developed to demonstrate effective management and sustainable use of wild-collected plants, ensuring thereby the long-term survival of the natural populations and contributing substantially to local livelihoods.

Financial support was provided by the German Federal Ministry for Economic Cooperation and Development (BMZ), and a wide range of partners were involved, including local NGOs, governments, collector groups, and the private sector.

Factsheets about the projects are available: Brazil (PDF, 1.3 MB), Cambodia (PDF, 550 KB), India (PDF, 1.3 MB), Nepal (PDF, 830 KB), Lesotho (PDF, 1.1 MB), and Bosnia-Herzegovina (PDF, 1.6 MB)

A report on the project, including its lasting benefits, lessons learned and recommendations, was published by TRAFFIC.

In the Himalayas

Nepal, with its amazing variety of ecosystems from the Terai lowlands in the south to the world's highest peaks in the north, is home to an astounding plant diversity, with more than 1,500 plant species used for medicinal purposes. Like in India, community forest management structures are often already in place, which is a good starting point for implementing the FairWild Standard. The project focused on two regions: The community managed Kangchenjunga Conservation Area and the Langtang National Park area and Buffer Zone.


In the Greater Mekong Region

In Cambodia, the MAP sector is still underdeveloped. Little is known about the structures of the MAP sector and levels of collection and trade. It is obvious, however, that traders from China have recently expanded their activities into Cambodia, which increases the pressure on the country's natural resources. There is keen interest to implement the FairWild Standard on the political level in Cambodia, but this requires more in-depth research on the Cambodian MAP sector and trade structures. The implementation of the FairWild Module was initiated in Prek Tnoat Community Protected Area to provide a model project.


In the Tropical Amazon Region

The partner for the project implementation in Brazil was AVIVE (Associação Vida Verde da Amazônia), a group of women committed to research and sustainable harvest of native MAP species. The improvement of livelihoods creates incentives for habitat conservation. The project is located in the area around Silves, Amazonas state. Brazil is an economically emerging country with an increasing domestic demand for products based on plants which originate from eco-friendly production or sustainable harvesting.


In Southern Asia

India is among the world's largest producer (and, increasingly, also consumer) countries of MAP sourced from the wild. In remote areas, MAP collection provides an essential portion of family incomes and plays an important role for health care. India is very advanced in establishing community-based management structures for the use of natural resources. There is strong political support for applying FairWild as a tool to make collection practices sustainable. The project was implemented in two states: Uttarakhand in the Western Himalayas and Karnataka in the Western Ghats.


In Southern Africa

The project in Lesotho (and bordering South African provinces) targets one species: Pelargonium sidoides. As tiny and unimpressive as they appear, these plants have been highly valued for their healing power, not only in the region but also abroad e.g. in Germany, where products containing extracts of P. sidoides are top-selling medicines for fighting cold and other 'winter' infections.

Although a large industry depends on this plant, little is known about the impact of harvest on the survival of the species and no efficient management schemes are in place. Due to the slow recovering of the tuber after collection harvesters might re-harvest too soon and thus start destroying plants.

The project aimed to introduce FairWild as a tool to develop a regional management system to ensure the sustainable harvesting of P. sidoides in Lesotho and South Africa.

The project also explored how FairWild can be used as a tool for CITES non-Detriment Findings. Government authorities, collectors, NGOs, and the private sector are key partners.


In South-East Europe

South East Europe is the main European source region for MAP collected from the wild. Bosnia-Herzegovina (BiH) is of particular interest, because the country is still in the process of being reconstructed after the end of the civil war in 1995. Recently-built private structures focusing on MAP trade and a modern legal framework offer favourable conditions to promote the sustainable harvesting and use of MAP in BiH; the project worked to create, in close cooperation with resource authorities and industry, a model that can be replicated elsewhere in the region.


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